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    Sharing platform comparison: On which platform is it most effective to submit contributions to the FISHGOO sharing event?

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    Marcus
    ·August 20, 2025
    ·13 min read
    Sharing platform comparison: On which platform is it most effective to submit contributions to the FISHGOO sharing event?
    Image Source: unsplash

    For the FISHGOO sharing event, understanding the TikTok vs YouTube vs Instagram sharing effects is key to choosing the best platform. TikTok stands out because many people like and comment on videos, making content grow fast. With a large Gen Z user base active daily, TikTok is ideal for short videos and trending content. Instagram excels in brand building, attracting millions of likes and high interaction on posts, especially with popular Reels. YouTube is perfect for creators aiming to monetize their videos and reach audiences of all ages, ensuring content longevity. When comparing TikTok vs YouTube vs Instagram sharing effects, TikTok offers the most reach and engagement, while Instagram and YouTube remain strong choices for sharing creative content.

    Key Takeaways

    • TikTok helps videos go viral fast and get lots of likes. It is best for short, fun videos. Creators can get many views and comments quickly.

    • Instagram is great for building brands with Reels and Stories. It has creative tools and strong user interaction. It works well for lifestyle and event posts.

    • YouTube lets you post both short and long videos. It gives the best ways to earn money. It reaches people of all ages. But short videos spread slower than on TikTok.

    • Using each platform’s special features and editing tools helps a lot. Creators can make videos that match the audience and style. This can boost views and likes.

    • For the FISHGOO event, post creative and real short videos. Make sure they are easy to create. Share them on TikTok, Instagram, and YouTube. This will help you reach more people and get more to join.

    Platform Comparison

    Platform Comparison
    Image Source: unsplash

    Reach & Visibility

    When we look at TikTok, YouTube, and Instagram, we see they are different. TikTok is great for making videos go viral. Its algorithm shows videos to many people, even if you do not have many followers. This helps creators get more views and likes. TikTok is the best for short, popular videos.

    Platform

    Average Reach (Beauty Brands)

    Average Views per Post

    Engagement Rate

    Notes on Branded Event Submissions

    TikTok

    ~86K

    103K

    4.6% (large brands)

    Data is for beauty brands, not just events; it is the closest data we have

    Instagram

    Not clearly given

    Not given

    0.2% (average beauty brands)

    Instagram reaches 75% more new users than TikTok, but no exact number for event posts

    YouTube

    N/A

    N/A

    3.9%

    No direct average reach data for event posts

    TikTok does not care how many followers you have. It looks at what people like and how they interact. This helps videos go viral fast. Instagram uses both what people like and who they follow. Reels can reach new people, but Stories mostly show to your followers. YouTube uses how people interact and search words. It works better for longer videos and event recaps.

    Grouped bar chart comparing age group percentages for TikTok, YouTube, and Instagram

    Engagement Rates

    Engagement rates show how much people like, comment, or share videos. TikTok has the highest engagement for short, viral videos. It lets users duet, join hashtag challenges, and share videos. Instagram also gets good engagement, especially with Reels and Stories. YouTube has a big audience, but less is known about short video engagement.

    Follower Range

    TikTok Engagement Rate

    Instagram Engagement Rate

    Below 100k

    7.50%

    3.65%

    100k-500k

    5.10%

    3.04%

    500k-1M

    4.48%

    2.40%

    1M-5M

    3.76%

    2.59%

    5M-10M

    4.22%

    2.10%

    10M+

    2.88%

    1.77%

    TikTok always has higher engagement than Instagram, no matter the follower count. This makes TikTok the top pick for creators who want their videos to go viral. YouTube gets steady engagement, but short, viral videos may not do as well there.

    TikTok’s best topics for engagement are educational content (9.5%) and food and drink (6-8%). Instagram’s best are higher education (2.43%) and sports teams (1.57%). This means TikTok works better for viral, short videos.

    Audience Fit

    Each platform has a different audience. TikTok has more young users, mostly ages 18 to 34. Instagram also has many users ages 18 to 34, with almost equal numbers of men and women. YouTube has viewers of all ages and a bit more men.

    Platform

    Gender Distribution

    Age Distribution (18-44 years)

    TikTok

    53% Female, 47% Male

    18-24: 38.5%, 25-34: 32.5%, 35-44: 15.6%

    YouTube

    56% Male, 44% Female

    18-24: 25.85%, 25-34: 30.56%, 35-44: 18.21%

    Instagram

    51.8% Male, 48.2% Female

    18-24: 32.0%, 25-34: 29.6%, 35-44: 15.3%

    TikTok users like fun, viral short videos. Instagram users enjoy posting their own content and using Stories and Reels. YouTube viewers watch all kinds of videos, both short and long, so it is good for many types of video marketing.

    Ease of Use

    TikTok, YouTube, and Instagram all have special tools for creators. TikTok makes it simple to make and edit short, viral videos with effects and music. Instagram lets you edit Reels and Stories easily and add polls or quizzes. YouTube works for both short and long videos, but editing and uploading can take longer.

    Platform

    Likes

    Comments

    Shares

    Additional Engagement Features

    TikTok

    High likes, especially from young users

    Lots of comments, helped by duets and reactions

    Shares boosted by hashtag challenges and user content

    User content like duets and hashtag challenges help videos get seen more

    Instagram

    Many likes on photos and videos; Stories and Reels add to likes

    Comments are common, helped by polls and quizzes

    Shares happen through Stories and direct messages

    Stories, Reels, polls, and quizzes help people interact in real time

    YouTube

    Big audience but no clear likes data for events

    Comments are there but not as big a focus

    Shares are not detailed

    YouTube has a wide reach but less info on engagement for events

    TikTok and Instagram both help creators join trends and reach new people easily. YouTube gives more ways to market videos, but it can be harder to go viral with short videos.

    When we compare these platforms, TikTok is best for viral reach, engagement, and easy use for short videos. Instagram is great for building brands and has fun features. YouTube has the biggest audience and strong tools for video marketing. Creators should pick the platform that fits their goals, audience, and the kind of engagement and reach they want.

    Platform Analysis

    TikTok

    TikTok is popular for short videos. Its algorithm shows viral videos to many people. Creators can reach millions on the ‘For You’ feed. You do not need many followers to get views. TikTok looks at watch time, likes, shares, and comments. This helps FISHGOO event posts get seen fast. Most TikTok users are young, so it is good for Gen Z creators. The platform likes real and quick videos. Users join hashtag challenges and duet videos. They also use trending sounds. These things help videos go viral and get more likes. TikTok’s editing tools are simple to use. Creators can make short videos easily. TikTok focuses on real-time engagement and user content. This helps events like FISHGOO get lots of attention. TikTok is first in short videos and has a huge audience. It is great for fun and engaging content. But TikTok does not have many ways to make money. It is not as good for building brands as Instagram.

    • TikTok strengths:

      • First to do short videos.

      • Gets lots of likes and shares.

      • Easy tools for editing videos.

      • Smart system for showing videos.

    • TikTok weaknesses:

      • Not many ways to earn money.

      • Not good for long videos.

      • Not as strong for brands as Instagram.

    YouTube

    YouTube has both short and long videos. Creators use Shorts for quick clips. They upload long videos for more details. People of all ages use YouTube. Its search and suggestions help creators find viewers. YouTube pays creators with ads and memberships. FISHGOO event videos last longer on YouTube. Viral videos do not spread as fast as TikTok. Long videos let creators share full event stories. YouTube Shorts compete with TikTok and Instagram Reels. YouTube is best for making money and has many viewers. Its editing tools are strong but uploading takes time. YouTube helps creators with stats and marketing.

    YouTube strengths:

    • Best ways for creators to earn money.

    • Has short and long videos.

    • Big and mixed audience.

    • Good stats and marketing tools.

    YouTube weaknesses:

    • Viral videos spread slower than TikTok.

    • Short videos have lots of rivals.

    • Editing and uploading take more work.

    Instagram

    Instagram has Reels, Stories, and IGTV for videos. Reels compete with TikTok and YouTube Shorts. Instagram is great for building brands. Many creators and businesses use it. Its users are mostly ages 18 to 34. There are almost equal men and women. Reels and Stories help creators share quick videos. They also talk to followers in real time. Instagram’s editing tools add effects, polls, and quizzes. FISHGOO event posts use Reels for short clips. Stories show behind-the-scenes moments. Instagram is strong for brands and gets lots of likes on Reels. It has fun features for users. But Instagram does not spread viral videos as fast as TikTok. It also has fewer ways to make money than YouTube.

    Instagram strengths

    Instagram weaknesses

    Good for building brands

    Viral videos spread slower than TikTok

    Lots of likes on Reels

    Not many ways to earn money

    Fun features for users

    Long videos are not as popular

    Instagram Reels and Stories help creators talk to fans and share event videos fast. The platform has both short and long videos. But Reels work best for viral reach.

    Short-Form Video Compatibility

    Short-Form Video Compatibility
    Image Source: pexels

    Submission Requirements

    FISHGOO wants creators to send in short-form videos. These videos should be creative and get people interested. Each platform has its own rules for video uploads. TikTok lets you record videos in the app for up to 3 minutes. You can upload videos up to 10 minutes long. Some users can upload even longer videos. YouTube Shorts lets you record videos up to 60 seconds. But now you can upload videos up to 3 minutes. Instagram Reels lets you record videos up to 90 seconds. You can upload videos as long as 15 minutes. Instagram Stories lets you record videos from 1 to 60 seconds. Ads on Stories can be up to 60 minutes.

    Platform

    In-App Recording Video Length Limit

    Upload Video Length Limit

    Notes on Editing Tools / Constraints

    TikTok

    Up to 3 minutes

    Up to 10 minutes (some users testing 60 minutes)

    In-app recording limited; longer videos possible via upload

    YouTube Shorts

    Up to 60 seconds (standard Shorts)

    Up to 3 minutes (as of Oct 2024)

    Shorts are short-form only; standard YouTube videos can be very long

    Instagram Reels

    Up to 90 seconds

    Up to 15 minutes

    In-app recording limited; uploads allow longer videos

    Instagram Stories

    1 to 60 seconds

    Up to 60 minutes for ads

    Stories have short limits; ads allow longer videos

    TikTok and Instagram let you upload longer videos than you can record in the app. YouTube Shorts keeps videos short, but normal YouTube videos can be much longer. These rules are important when you plan videos for the FISHGOO event.

    Bar chart comparing in-app recording and upload video length limits for TikTok, YouTube Shorts, Instagram Reels, and Instagram Stories

    Unique Features

    Each platform has special things for short-form videos. TikTok was the first big short-form video platform. It has the most videos and the most people joining in. TikTok users post almost twice as many short videos as other platforms. TikTok also has the highest engagement rate and the most comments.

    Instagram Reels has the highest watch rate for short videos at 13.09%. More people now make their own videos on Instagram instead of just using TikTok videos. Instagram Reels also has more ads, so creators can reach new viewers.

    YouTube Shorts is not as good for short videos. Many creators use TikTok videos for Shorts. YouTube Shorts has the lowest watch rate of the three. But YouTube lets you post both short and long videos, so creators have more choices.

    Platform

    Unique Features and Strengths

    Engagement Metrics and User Experience Highlights

    TikTok

    Original short-form video platform; highest content creation volume; strong user engagement

    Nearly double the monthly posts compared to others; highest engagement rate (5.53%); nearly twice the comments of Reels and Shorts

    Instagram Reels

    Highest watch rate among the three; increasing original content creation within the app

    Watch rate highest at 13.09%; users increasingly create content natively rather than repurposing TikTok videos; more ads present

    YouTube Shorts

    Less suitable for short-form; many videos repurposed from TikTok; platform better for long-form

    Lowest watch rate (2.52%); many videos have TikTok watermark; user experience less favorable for short-form content

    Tip: CapCut is a popular editing app. It helps creators make fun short videos for TikTok, Instagram Reels, and YouTube Shorts. CapCut has templates and filters for each platform.

    Bar chart comparing engagement and watch rates for TikTok, Instagram Reels, and YouTube Shorts

    Short-form videos work best when creators use the right tools and features. TikTok is best for engagement and making lots of videos. Instagram Reels has the highest watch rate for short videos. YouTube Shorts lets you share short videos, but it is better for long videos. Picking the right platform for FISHGOO short videos helps creators get more views and better results.

    Recommendations

    Maximum Reach

    If you want lots of people to see your FISHGOO event videos, use TikTok. TikTok’s system helps new videos get popular fast, even if you do not have many followers. TikTok is good for trends, memes, and challenges. These can help your videos get noticed quickly. You can use hashtag challenges and ads to reach more people. Instagram is also good for reaching people, especially with Reels and Stories. Reels help you find new viewers. Stories let you share updates right away. YouTube has a big audience, but Shorts do not spread as fast as TikTok videos. To reach more people, you should:

    • Make videos that fit each platform’s style and audience.

    • Start your videos with something interesting to grab attention.

    • Join TikTok challenges and make your own Reels on Instagram.

    • Show behind-the-scenes clips and go live on Instagram Reels.

    • Share your videos on different platforms, not just one.

    Tip: Keep your brand and message the same on TikTok, YouTube, and Instagram. This helps people remember and trust you.

    Best Engagement

    TikTok gets the most likes, comments, and shares for FISHGOO event videos. In 2024, TikTok has the highest engagement. Small creators can get over 15% engagement. Big accounts get over 10%. TikTok lets people duet, comment, and share videos easily. Instagram Reels also get good engagement, but not as much as TikTok. YouTube Shorts have steady engagement, but it is lower than TikTok and Instagram Reels. To get more engagement, you should:

    • Make videos that ask people to join in, like challenges or user clips.

    • Add captions because many people watch without sound.

    • Work with influencers to make your videos feel real and fun.

    • Ask viewers to comment, share, and join trends.

    Note: TikTok’s tools for real-time engagement and viral features make it the best for creators who want lots of participation.

    Audience Targeting

    Each platform helps you reach different groups of people. TikTok is best for younger users, mostly ages 18 to 24. This makes it great for Gen Z and millennials. TikTok business accounts can use special ads like TopView, Brand Takeover, and Hashtag Challenges. These help event marketers reach certain groups and sell tickets. Instagram lets you target people with Reels, Stories, and ads. You can use polls, quizzes, and stickers to talk to followers. YouTube reaches all ages with Shorts and long videos. YouTube’s analytics help you learn about your viewers and improve your videos. For the best results, you should:

    • Use TikTok’s ads and challenges to reach young people.

    • Use Instagram Reels and Stories to show lifestyle and event moments.

    • Make educational or explainer videos on YouTube for everyone.

    • Check your analytics to get better at targeting and making content.

    Creators who use user-made videos and social media challenges can build a strong group and get seen more on every platform.

    Ease of Use

    TikTok is easy to use for making and editing videos fast. You can add effects, music, and filters with just a few taps. Instagram Reels are also simple to edit and let you use polls and quizzes to get people involved. YouTube Shorts take more time to upload and edit, but you can make both short and long videos there. CapCut and other apps help you make nice videos for all three platforms. For easy video making, you should:

    • Pick TikTok for quick and creative videos.

    • Use Instagram Reels for easy editing and fun features.

    • Choose YouTube if you want to do more advanced editing or longer videos.

    • Try apps like CapCut to make editing faster on all platforms.

    Easy tools and special features on each platform help you be creative and tell stories, not just worry about tech stuff.

    TikTok works best for FISHGOO event posts. Its system helps videos get seen by many people fast. Hashtag challenges and working with influencers make more people join in. User-made videos can become popular quickly. Real and simple videos do better than planned ones. Instagram and YouTube are good for sharing too, but TikTok gets more people to take part. Creators should use special event hashtags and ask guests to post videos. Contests or special rewards can make more people want to share. Posting fun and interesting videos often helps more people see the event. Sharing your videos on all platforms helps even more people find them.

    Always ask for creative and real videos to make the FISHGOO event special.

    FAQ

    What type of video works best for the FISHGOO event?

    Short and creative videos do the best. Clear pictures and simple messages help a lot. TikTok users like fun and quick clips. Instagram fans want Reels that look nice. YouTube viewers watch Shorts and longer event videos.

    Tip: Use bright lights and clear sound for better videos.

    Can someone submit the same video to TikTok, Instagram, and YouTube?

    Yes, you can share one video on all platforms. Each site has its own video length and editing rules. Change your video to match each platform’s needs. This helps more people see your video.

    Platform

    Max Video Length

    Editing Tools

    TikTok

    10 minutes

    Effects, music

    Instagram

    15 minutes (Reels)

    Filters, stickers

    YouTube Shorts

    3 minutes

    Basic trims

    How can creators increase engagement on their FISHGOO videos?

    Use popular hashtags and ask questions in your video. Tell viewers to leave comments. Post when most people are online. Work with influencers to get more likes and shares.

    • Use hashtags like #FISHGOOEvent

    • Ask viewers to share their ideas

    • Post at busy times

    Is it necessary to use professional editing software for FISHGOO submissions?

    No, you do not need fancy editing software. Free apps like CapCut work well. In-app tools have templates, filters, and music. Simple edits often get more views than hard effects.

    Note: Easy edits can help your video get more viewers.

    Which platform is best for reaching younger audiences?

    TikTok has the most users ages 18 to 24. Instagram also has lots of young people. YouTube has viewers of all ages but fewer teens than TikTok.

    Platform

    Main Age Group

    TikTok

    18-24

    Instagram

    18-34

    YouTube

    All ages

    See Also

    How To Earn Money By Sharing Videos With FISHGOO

    FISHGOO 2025 Back-To-School Offers: Cashback, Discounts, And Rewards

    Simplifying China Shopping For Global Buyers With FISHGOO

    Reasons Reddit Users Rely On FISHGOO For Proxy Shopping

    Understanding FISHGOO Cashback Cycles And Smart Spending Tips